It was obvious for us that we need to customize a video service for iPhone users and the solution we have chosen from Aspiro Tv is impeccable quality wise.
- Marius Halle, Head of Content, NetCom.
Netcom (member of the TeliaSonera group) launched mobile TV together with us a few years ago. About a year after launch, the iPhone came to market and Netcom asked us to make a custom version of the portal for the same. It was clear that this smartphone would be important going forward, and is today still commanding viewership of video across all devices.
Services: Live and loop channels, extensive VOD catalogue
Delivery method: Mobile portal
Business model: Basic and premium subscription packages. Pay-per-view for on-demand videos
Location: Norway
Launched: July 2007 (NO)
More about the service: Netcom`s site (in Norwegian)
Service features include:
- User self-administration page where they can stop or upgrade their subscription
- iPhone portal, with tailored styling and content
- Automatic monthly subscription renewal through SMS
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