Deutsche Telekom has achieved great success by tapping into the power of premium content, user-friendly apps and stellar marketing. Their Bundesliga service is an inspiration for other players in the industry. - Ajey Anand, Head of Sales, Aspiro TV.
Deutsche Telekom is a leading example of aggressive viewer growth and retention. They have invested in exclusive football premiership rights and have packaged it very successfully across many devices using Aspiro TV`s tecnology and services.
Services: Live sport, live and loop channels and extensive VOD catalogue
Delivery method: Mobile portal, client applications for Symbian, Java, Android, Iphone and Windows 7 and a Web Player for laptops
Business model: Multilevel subscription packages, including live football from the Bundesliga
Location: Germany and Austria
Launched: April 2009
More about the service: Deutsche telekom`s site (in German)
Service features include:
- Multi-Platform & Multi Country
- End to End Aspiro TV Service Management
- Scalable capacity for high traffic LIVE Bundesliga events