Deutsche Telekom has achieved great success by tapping into the power of premium content, user-friendly apps and stellar marketing. Their Bundesliga service is an inspiration for other players in the industry.
- Erling Paulsen, CEO, Aspiro TV.
Deutsche Telekom is a leading example of aggressive viewer growth and retention. They have invested in exclusive football premiership rights and have packaged it very successfully across many devices using Aspiro TV`s tecnology and services.
Services: Live sport, live and loop channels and extensive VOD catalogue
Delivery method: Mobile portal, client applications for Symbian, Java, Android, Iphone and Windows 7 and a Web Player for laptops
Business model: Multilevel subscription packages, including live football from the German national football league
Location: Germany and Austria
Launched: April 2009
More about the service: Deutsche telekom`s site (in German)
Service features include:
- Dedicated channels for live sport events
- iLive event manager (provides ticker information from parallel games and video highlights)
- Customer care module for first line support personnel
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