Platekompaniet believes that legal services such as the WiMP will hopefully mark the beginning of the end for the music industry’s challenges surrounding illegal downloading. - Rolf Presthus of Platekompaniet.
WiMP is Aspiro’s own brand, and is live in Norway, Sweden and Denmark so far. In Norway, the service is owned by Aspiro and Platekompaniet, and is both distributed direct to consumer as well as with Telenor. In Denmark and Sweden, Aspiro also work with Telenor as a distribution partner.
Services: Music streaming and download.
Delivery method: Mac, PC, Linux, iPhone, iPod, iPad, Android-phones and Logitech Squeezebox.
Business model: Subscription, end user price 99 NOK/month.
Location: Norway, Sweden and Denmark
Launched: February 2010 (Norway), April 2010 (Denmark), February 2011 (Sweden).
Check out WiMP - Norwegian consumer site
Check out WiMP - Danish consumer site
Check out WiMP - Swedish consumer site
Service features include:
- Millions of songs
- Best on local music
- First with the latest releases
- Easy to use