This partnership elevates our digital entertainment offering to new heights. Within just the first three months, 100,000 of our customers enabled the music service and the growth continues. We have received very positive feedback on our comprehensive television and music offerings, and are very happy that so many have enabled the music service in such a short time, said Kenneth Tjønndal Pettersen, Communication Director at Canal Digital Norway.
In Norway, Canal Digital offers 700,000 customers WiMP included in the TV subscription. These customers, equal to one in three Norwegian house holds, can access the service on their PC or Mac. They are also offered the possibility to upgrade with mobile access, or to a family account with three users.
Services: Music streaming and download.
Delivery method: Desktop included, upgrades for mobile devices, and for family subscription.
Business model: Included in TV subscription basic offering, mobile upgrade end user price 49 NOK/month and family subscription 129 NOK/month.
Location: Norway
Launched: March 2011
More about the service: Canal Digital’s site
Service features include:
- Streaming of millions of songs
- Full editorial content
- Apps for desktop
- Mobile devices
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