Aspiro will have one clear goal that all staff work towards. Aspiro’s overall goal is to deliver world-class mobile experiences that really make a difference to people’s everyday lives. The company vision is "Shaping your mobile life" and the values are intended to support this goal. Aspiro's values are: BICEP: Brave, Innovative, Committed, Enthusiastic och Playful.


Brave och Innovative
Aspiro is active in a sector in rapid change in terms of its services and technology. Aspiro’s target group wants it to always be first to offer the latest. What was attractive yesterday may not be so today. Responsiveness and trend-watching are necessary to keep up. Brisk technological progress on the mobile phone market also sets high standards for innovation and flexibility. Aspiro will enter new markets and create tomorrows products. This demands of us to be brave.

Committed
Aspiro is a market leader, and will thus lead progress in its sector. Leadership will feature in everything Aspiro does, which extends into day-to-day activities. This implies high standards on the people leading staff in a growing organization. Within Aspiro, leadership will feature responsiveness and openness; all leaders will endeavor to set an example and communicate clear goals. Aspiro has leadership statements that all leaders on a yearly basis are evaluated by. Superior is "I lead by example".

Enthusiastic and Playful
We believe that enthusiasm is an important motivational factor, both internally and externally. Aspiro is also a provider of entertainment - and therefore we also have to dare to play and live entertainment.

The Principles of Aspiro’s Human Resources Policy
Aspiro’s human resources policy will be well rooted in the legislation and contracts that formalize conditions on the labor market. Aspiro’s human resources policy will have natural links to the values that are fundamental to the company’s decisions and actions. A summary of Aspiro’s principles:
• High ethical standards
• Unequivocal quality standards
• Good internal communication and participation
• Clear responsibility for goals and results
• All staff having high skills levels, and goal-oriented skills enhancement
• Motivation and recognition of performance