In 2011, the number of WiMP-users increased explosively and with it also usage of the service. In Norway, WiMP registered a five-fold increase in the number of streams per day from January to December and Swedish daily streams doubled over the last six months of the year. WiMP's editorial team published more than 500 varied playlists in each country and thus delivered new daily content for its customers. The users gained even more opportunities to take the music anywhere, as WiMP got available on iPad, Nokia phones, Sonos and Windows Phone 7. In 2012, the award-winning WiMP-editors continue to guide users to new and old music in all genres.