Business Concept
Aspiro creates and delivers mobile services to consumers and business. With over ten years’ experience of developing and selling mobile services, Aspiro has a unique market position in the Nordics and Baltics and has strong relationships with operators, record companies and other media partners. Aspiro focuses on streaming services in music, television and mobile payment solutions.
Vision
Shaping your mobile life.
Aspiro will deliver world-class mobile experiences that really make a difference to people’s everyday lives. We deliver to consumers and business partners, with a clear focus on quality. Our customers will have access to our services anywhere, anytime.
Goals and Group Strategy
|
Goals 2010 |
Performance |
Goals for 2011 |
| Growth in Music |
78% growth in Music |
Music: Minimum growth 150 % |
| Growth in TV |
35% growth in TV |
TV: Minimum growth 25 % |
| Growth in Mobile Solutions |
The goal has not been met in Mobile Solutions (–2.5%) |
Mobile Solutions: improve earnings net of direct expenses by 15% |
| Evaluate structural alternatives for Mobile Entertainment |
Mobile Entertainment sold off |
Evaluate further structural alternatives to focus the business |
Strategic Focus
Consistent with Aspiro’s goals and strategic focus, sales in TV and Music are increasing sharply, and Aspiro will continue to develop these business segments. The goal in Mobile Solutions is to keep working on further profit improvements, while in Mobile Search, Aspiro is focusing on effective operations and maximized profitability.