| |
Music |
TV |
Mobile Search |
| Business |
Development and sale
of complete music
solutions for streaming
and download, direct to
consumers and to the
business market. |
Development and
operation of complete TV
and video solutions for
partners that want to put
their own branding on the
service. |
Delivers text-based paging
services. |
| Services |
Music streaming and
download. Editorial
guidance.
|
TV and video streaming
(mobile and web) for
various types of display.
User-friendly clients. |
Text-based directory
enquiries primarily
through two Norwegian
short numbers 1985 and
2100. |
| Customers |
Consumers.
Operators, broadband
companies, TV and
cable distributors,
music distributors and
handset vendors, such as
Telenor, Canal Digital and
Platekompaniet. |
Mobile network operators,
broadcasters and media
corporations like Deutsche
Telekom, Telefónica O2,
Hi3G, Telenor and MTV. |
Consumers. |
Business
model |
From consumers: monthly
subscription revenues,
most often SEK 99. From
partners: start-up fee,
monthly fee and volumebased
revenue sharing. |
Start-up fee, monthly fee
and volume-based revenue
sharing. |
Revenue per search. |
Market
trends |
Very high growth in digital
music and new models
driven by streaming
services. Supported by
the proliferation of new
smart phones and record
company needs for new
channels. |
High growth tracking
progress of hand-held
appliances like tablets and
mobile phones with larger
displays better suited for
viewing TV and video.
Convergence between
mobile and web streaming. |
Downward trend and
price increases. |
Strategic
focus |
Aggressive growth
strategy on current and
new markets. Organic
growth on current and
new markets. Close
collaborations with
partners on new markets. |
Aggressive growth
strategy on current and
new geographical markets
where the goal is to be
a major global vendor.
Organic growth. |
Maintain positioning on
the market and focus on
operational efficiency. |
| Goal 2011 |
Minimum growth 150%. |
Minimum growth 25%. |
Maximize profitability. |