On  May 8th  2008, the inaugural Mobile Entertainment Forum awards took place in The Carlton Hotel in Cannes to reflect the growing maturity and importance of the mobile entertainment market. The gala event  was attended by more than 300 key industry executives and Aspiro subsidiary Rubberduck Media Lab was a finalist in the TV & Video Service award.

The Meffys are awarded by the Mobile Entertainment Forum (MEF), the leading global trade association for companies large and small across the mobile entertainment value chain.

The Meffys

 As the industry’s official benchmark for measuring success and rewarding innovation, the Meffys honour the most influential players from around the world.

 Over the years, the industry’s most coveted awards have recognised the global brands, dynamic start-ups and visionary individuals who have helped shape the mobile entertainment industry.

 Judged by independent experts and analysts, the Meffys provide innovators with an unrivalled opportunity to be considered for the industry’s top accolades.

The Meffys TV & Video Service Award

The nominees in  The Meffys TV & Video Service Award was

• Rubberduck Media Lab – “Studio 1: Mobile TV Platform”
• Clippz – “Clippz.com”
• inLive Interactive – “Interactive Mass Participation”
• Rhythm NewMedia and 3UK – “Free Video on 3UK”
• Vantrix – “Ad-Supported Video Weather Forecasts”

This award profiles the latest in tv & video services intended as either marketing devices or revenue generators. They can form part of a larger project or stand on their own. Judges will be looking for applications or services that are helping to drive the take-up of mobile tv & video, whether white-label or branded. (Where companies have worked together to deliver a service, joint entries are encouraged.) This award will give particular focus to:

• Innovation - technical, creative or commercial
• Best use of Mobility
• Ease of use
• Quantifiable business benefits
• Proven success in the market
• Evidence of increasing the success of the mobile entertainment industry
   

The winners were Rhythm NewMedia & 3UK – “Free Video on 3UK”

About Rubberduck

Rubberduck Media Lab offers hosted and managed Mobile TV based on Studio:1, an advanced and powerful platform for managing multimedia delivery for broadcasters, media companies and network operators. Studio:1 provides the end-to-end service including content ingestion, management and control systems to publish and distribute, integrating various billing models and interactivity with standard unicast streaming networks. The solution enables delivery of Mobile TV and Radio to end users.

Our product has been a cornerstone for various commercial services launched by BBC, Telenor, TeliaSonera, Fox Mobile Entertainment, Porta (America Movil), Vox (Orange), MTV, Viasat, TV4 etc. It has allowed a small company to succeed in a market dominated by larger players.