Aspiro is building its new mobile TV, search, music, communities and mobile marketing services segments on its market leadership in download services to mobile phones. Aspiro is extending its offerings, targeted at the same consumers and partners. The convergence between the Internet and mobile telephony is becoming increasingly palpable, which means that many of Aspiro’s new offerings will be web and mobile based.

Business Concept
“We create and deliver mobile entertainment, information and community services to consumers.”

Aspiro’s organization is the company’s primary asset. Our unique market knowledge and technology enables us to aggregate content from the best suppliers, while creating new concepts and services in-house that reach the market direct from Aspiro and through partners.

Vision/Overall Goals
“By filling mobile life with the best entertainment, experiences and interaction, Aspiro will be the Nordic region’s leading mobile entertainment corporation.”

Aspiro believes in a future where the mobile phone dramatically transforms the way people communicate, interact and enjoy life. Our goal is to deliver world-class mobile experiences that really make a difference to people’s everyday lives.

Aspiro’s Role in the Value Chain
Over the past three years, Aspiro has built a strong position by selling mobile content services—mainly ringtones, background images and games. Aspiro is the market leader in the Nordic and Baltic regions, and a valuable link between a broad array of suppliers and a wide portfolio of sales channels. Aspiro is an obvious partner to many of the world’s leading vendors of mobile content through its broad distribution network and sophisticated reporting systems.

Aspiro is transforming from a distributor of entry-level mobile content services to supplying integrated services in music, communities, mobile TV and games.

Aspiro’s proprietary channels are strategic, with many of its new initiatives, like search services and communities, being targeted directly at consumers. In parallel, partnering sales, primarily via Nordic operators, will remain a priority. For companies that want to sell mobile services to consumers, Aspiro offers high delivery reliability, unique technology know-how on mobile terminals, an attractive services portfolio and intimate consumer knowledge.